ARCH was set up in the year 2000, under the aegis of the ARCH Educational Society to impart industrially and globally relevant, specialized education in Design. Through the 18 years of our existence, we have grown into a strong community of 6000 professionals, alumni, students, teaching faculty and support staff, all of whom, with their incredible energy and enthusiasm, have been a part of our journey. Our nurturing environment offers a place where you meet new people, seek new things, and unearth hidden talents.
Our international representation has increased remarkably over the years, with students & faculty members from Sweden, Japan, Spain, UK, USA, Canada, Nepal, Iran, Korea, Kuwait, Dubai, Colombia, Brazil, etc. choosing to study and contribute with us.
The industry oriented emphasis in learning at ARCH, focuses on employability. Equally significant are the entrepreneurship & skill based courses which impart knowledge and practice of the business aspects of creative industry.
To promote entrepreneurship, ARCH has conducted several workshops for Skilled Entrepreneurship Development Courses sponsored by government bodies. The Incubation cell at the Jaipur campus provides budding entrepreneurs with the appropriate environment and support for taking their concept from ideation stage to execution.
AIEED - is the All India Entrance Examination for Design being conducted by ARCH since 2011, is a one of its kind exam which can be taken by students from all parts of India. Accessible also to interested students the world over, it has interactive components at its core and a random selection of questions from specially formulated question banks at its peripheral. This interesting online exam is designed to facilitate ease of use for students, for assessment of abilities supporting aspirations for a career in Design.
The academy offers a wide gamut of industry oriented courses of international standards with university certification. Experienced faculty members are involved in the development of curriculum, to ensure that these courses offer the right combination of practical and theoretical skills, with the latest techniques, processes and thinking supported by an understanding of the socio-cultural context & industry needs.
Courses offered include Undergraduate, Postgraduate and Certificate level courses in Fashion, Interior, Product, Jewellery, Graphic, Photography, Digital Design and Design Communication, coupled with specialized courses combining Design education with Business and Entrepreneurial knowledge. ARCH is affiliated to the University of Rajasthan for Bachelor of Design Degree (B.Des) along with Master Degree in GPEM. ARCH is also affiliated to the Rajasthan ILD Skills University (RISU) for Bachelor and Master’s in Vocational studies. ARCH in strategic partnership with Pearson, is accredited to deliver six BTEC Level 5 HND qualifications in Art & Design.
ARCH Jaipur campus is built in 60000 sq. ft in the heart of the city in close proximity to the World Trade Park & the Jaipur International airport. Acomodation Facilities adjoining the Campus makes it convenient for the outstation students.
The campus has been strategically designed with spacious interiors and focal points for showcasing student and faculty projects, facilitating academic needs of the programmes and to encourage individual explorations in a student’s creative journey. Open harmonious and well-lit spaces, encourage a sense of participation and involvement thereby enabling the students to identify and upgrade their skills.
Since Jaipur is a thriving student city, the college experience at ARCH is more than just classroom learning. It is about discovering and developing an understanding of the culture while being exposed to the art, craft, and talent of the local creators. Proximity to one of the Government designated industrial areas, helps students to easily connect with the artisans of various creative industries .By practicing and contributing to the study of Design, through active involvement and observation, students enhance their learning experience.
Easily accessible and located in one of the prime areas of the city, Jaipur campus offers a balanced combination of academic life and personal experiences.
Fashion Industry Overview & Scope
The Indian textile industry is set for strong growth, buoyed by both strong domestic consumption as well as export demand. According to a report in India Brand Equity Foundation, the apparel market in India is estimated to grow at a Compound Annual Growth Rate (CAGR) of 11.8 per cent to reach US$ 180 billion by 2025. Ascending Globalization and Consumerism are encouraging the Fashion Industry to explore the broadest contexts and applications of the field.
Faculty of Fashion at the ARCH College of Design & Business of Design employs design thinking and creative problem-solving strategies in all areas of Design Creation, Styling, Retail, Branding and Lifestyle. Intellectual and innovative dimensions in fashion learning are explored through design knowledge, skills and understanding of form, silhouette, material, texture, colours and processes to create innovative, sustainable and responsible Fashion. The faculty of Fashion prepares the students to establish their own space in this complex, ever evolving and growing industry and professionally handle the challenges that come along.
UG PROGRAMMES
B. Des Fashion Design
Course Intent
Bachelor of Design in Fashion Design, a specialized course of 4 years duration at ARCH. It is a degree course affiliated to University of Rajasthan. The course aims to build responsible Fashion professionals through holistic learning of Design and technical skills required in apparel industry. Immense growth of retail sector, rising influence of technology, concerns regarding sustainability- all need to be understood and addressed aesthetically and in cultural and socio- economic context. Study of Fashion Design in this course empowers students to ideate and co-create products that will contribute to the evolution of a sustainable future of Fashion industry.
Learning Outcome
Articulate understanding of the Indian Fashion industry and effects of cultural & global influences on contemporary Fashion through a report or a document
Research, explore and draw conclusions for a given design or a creative problem.
Conceptualize and communicate Design ideas through illustrations and specifications.
Exhibit skills of garment creation using pattern making and construction techniques.
Identify manufacturing and production process in various apparel types.
Apply marketing and promotion skills for brand development.
Establish industry connections through classroom projects, seminars and internship.
BA Fashion Design
International degree program (2+1 years)
Course Intent
The International Degree Study Abroad Program in Fashion Design offers learners a period of exploration and discovery in field of fashion with Pearson BTEC Higher National qualifications (level 4 & 5) that support progression to Level 6, Degree studies at Pearson affiliated UK University. The course provides relevant subject knowledge in Fashion Design and business needed by learners to progress successfully to Degree Level and be able to meet demands of the Fashion industry and adapt to its constantly changing nature. The knowledge from this course helps learners to evolve as Fashion Design professionals, as self-reflecting individuals with an aptitude of research in Fashion realization.
B.Voc Fashion Design 3 Year
Course Intent
The 3 years. Fashion Design Course is structured to provide Fashion technical expertise in Pattern Drafting, Garment construction, along with relevant Design sensibilities to be able to step into the professional Fashion industry. The course enables awareness of the socio-cultural and contextual influences on Fashion, essential in understanding and sustenance of our Indian aesthetic signature. Business studies along with Fashion Design skills empower the learner to work as a Fashion Business Professional in the industry.
Learning Outcome
Articulate understanding of the Indian Fashion industry and contemporary fashion
Develop a range of garments using pattern making and construction techniques.
Apply understanding of textiles and various processes related to manufacturing and production.
Develop know how of marketing and promotion skills.
Establish industry connections through classroom projects, seminars and internship.
Be able to plan & set up a Fashion Design studio.
PG PROGRAMMES
PG Degree in GPEM
Garment Production & Export Management
Course Intent
Garment Production and Export Management is a Postgraduate Degree Course from University of Rajasthan. It prepares learners with technical knowledge and Design skills required in the garment industry. Learners are exposed to export market trends in Apparel Design, Production Technology and know-how of export business. The course builds learner’s capacity to understand, articulate and execute a Design brief from the industry. The course is beneficial for building interpersonal skills, confidence and competence to handle situations in the industry.
Learning Outcome
Comprehend Design and trends in the context of export market and domestic brands
Exhibit technical skills required to understand the form and construction of apparel products
Display understanding of functioning of production units, export & buying houses
Value quality and processes necessary for design and commercial impact
Develop entrepreneurial acumen along with business communication skills
Establish effective relationship with the fashion industry through extensive internship
Conduct research through relevant methodology and derive solutions and conclusions
M.Voc Fashion Design & Entrepreneurship
Course Intent
The course aims to equip the learners with key disciplines of Fashion Business and Entrepreneurship including understanding of Indigenous and Global Fashion, Planning and Management of Creative Enterprises, Business Communication and Fashion Marketing. The course encourages learners to start-up a Fashion Business, apply knowledge and practical understanding of Fashion Product, Processes, Supply Chain, Market and Trends and to attribute unique features to the enterprise. Business Incubator in the campus will provide enterprise management training and networking support for the start-ups initiated by the learner.
Learning Outcome
Articulate understanding of Global Fashion Industry.
Interpret and communicate Design ideas and technical specifications.
Realize Visual Design using pattern making and construction techniques.
Identify manufacturing and production process in various apparel types.
Apply marketing and promotion skills for Brand Development.
Value quality and processes necessary for Design and commercial impact
Develop Entrepreneurial acumen along with Business Communication Skills
Establish effective relationship with the fashion industry through extensive internship
Conduct research through relevant methodology and derive solutions and conclusions
Prepare a robust business plan and work with transforming technologies and utilize opportunities to enter in Creative & Fashion industry
Interior Industry Overview & Scope
Interior design is a multi-faceted profession in which creative and technical solutions are applied to achieve built interior environments. The solution involves functionality, cultural context, aesthetics and the improvement of quality of life of the user. Interior design also includes a scope of services to protect and enhance the health, life safety and welfare of the public. It is a discipline concerned with examining the interaction between people and the environment and the study of the fabrication of crafts products, a subset of architecture and construction and planning.
As part of the interior design education, the studio based curriculum integrates theoretical, technical and professional relevant topics to develop the attitude of problem solving. The education provides problem solving ability, technical knowledge and practical skills that form the foundation for lifelong learning and prepare students for employment in the industry.
Interior design holds a relatively small segment in the building industry but its impact is immense. In India the profession is gaining popularity with a lot of people opting for the services of trained interior designers for their houses / offices, etc. It is being considered as a science helping to reduce stress and fatigue thereby increasing productivity. From homes to schools or hospitals, interior design directs and influences the look, the feel and the quality and the functionality of the interior environments we live in every day. This profession offers ample self-employment opportunities too! Interior design field also has a rewarding 'marketing' sector associated with it.
UG PROGRAMMES
B Des Interior Design
Course Intent
The Bachelor of Design (B.Des) in Interior Design is accredited by the University of Rajasthan. The curriculum is industry aligned and developed keeping in mind the relationship between academic study and the contemporary practice of interior design.
It focuses on holistic development while enhancing practical skills so the students can create imaginative spaces that meet the needs and enrich the experience of modern life. The learning will also build technical knowledge to help them practice professionally. There will be planned Industry engagements which will involve study trips, short internship, participation in international design competitions, and benefits from links with design studios, cultural institutions, entrepreneurs, industry professionals and community groups.
Learning Outcome
Articulate understanding of the interior design process and practice in Indian context and effects of cultural & global influences on contemporary interiors.
Research, explore and integrate into the process of design by working on projects, initially working with designers in the industry and develop to take on professional task responsibilities.
Conceptualize and communicate design ideas through working drawings and technical specifications.
Exhibit skills of visualization, design and documentation, model making and construction techniques.
Identify material resources & vendors for relevant functional applications execution.
Students learn technical skills, new technology, working documents of interior design.
Understand and apply market trends, client needs, identify project potentials, and create human responsive spaces and ability to ensure project execution.
Establish industry connections through classroom projects, seminars and internship.
BA Interior Design
International Degree Program (2+1)
Course Intent
The 2+1 yrs Interior Design course is a unique offer to study a BA International degree qualification in 3 yrs. The course is delivered over 2 parts, where the 2 years of BTEC HND in Interior Design, a qualification awarded by Pearson, UK's largest globally recognized education group, will be undertaken at ARCH in India. The learner progresses to a top-up degree at a partner University in UK for the 3rd year, the Degree phase.
The curriculum of BTEC HND at level 4 & 5 consist of Foundation in Design units and interior design specific units, each with a clear purpose and content aligned with the needs of the professional industry. The project based curriculum engages students in practical, interpersonal and thinking skills, providing a professional environment for learning.
B.Voc Interior Design (3 Year)
Course Intent
This course is for the inquisitive /curious minded students who would like to work and grow in the profession of Interior design. With a focus on technical skills, the curriculum aims at teaching the students the essentials and the process of Interior Design. Students work on project based exercises with the learning and understanding of interior space planning; develop technique for Drawing, Documentation and Communication; Interior Design Project Execution and Coordination. The program encourages students to get hands-on learning in the wood, metal and construction labs by undertaking workshop projects and apply the skills in live projects, onsite and on projects in industry.
Learning Outcome
Students learn technical skills, new technology, working documents of interior design.
They integrate the process of design by working on projects, initially working with designers in the industry and taking on professional task responsibilities.
Students interact and participate in projects with Industry experts and specialists and get hands on learning on live projects. The theorical the theoretical learning under expert guidance.
The student is able to understand the market trends, client needs, project potentials
The student is able to create human responsive spaces and ensure project execution.
PG PROGRAMMES
M.Voc Interior Design & Entrepreneurship
Course Intent
The two years Degree in interior design is a highly challenging program that allows students reach high professional levels. During this period, students will understand fundamental concepts of interior design and related business skills. The course will delve into aspects and processes of interior design and integrate it with complete understanding and confidence in the operations of an interior design practice along with entrepreneurial skill and management understanding.
The course allows students to become competent professionals that can start immediately to contribute professionally in employment or as freelancers. The course covers most essential aspects of the field and allows students to acquire full knowledge of modern tools.
Learning Outcome
Students will be able to execute live projects and practice the theoretical learning under coordinated guidance and in collaboration with Industry experts and specialists.
Students will be learns the basic skills required for Interior Design project, process and execution.
The student will learn the various practical and creative thinking tools used in interior design.
The student is able to understand the market trends, understand client needs, identify project potentials, and create human responsive spaces and ability to ensure project execution.
Jewellery Industry Overview & Scope
The Indian Gems & Jewellery Industry is the back bone of the economy by being one of the major contributors towards the export led growth of India. The industry has gained global popularity because of its talented craftsmen, its superior practices in cutting and polishing fine diamonds and precious stones and its cost-efficiencies.
Jewellery Designing, Manufacturing and Trading has been an integral part of our society since time immemorial. And with it has evolved interest in Creativity, Precision, Knowledge of Precious and Semi-Precious Stones that was initially confined to Royals and the upper crust of society.
The Jewellery Design course at ARCH is the epitome of excellence in delivery, facilitating the learning of students by generously exposing them to the traditional crafts of India alongside technology, and inspiring their engagement with the creation of captivating objects of desire.
Jewellery Design is flourishing as a lucrative career like never before and Jaipur is a Design, Production & Market hub for jewellery. We have the Designers, the Craftsmen, the materials and the investments.
UG Programme
B. Des Jewellery Design
Course Intent
The course aims at integrating the finer aspects of Design, technology, materials and processes with various levels of production. Learners are encouraged to be experimental and innovative and simultaneously use traditional techniques of jewelry making.
Links are nurtured with jewelers, goldsmith and other craft practitioners, artists and designers of different fields to deliver assignments to learners. They are further provided hands on knowledge through workshops and master classes. The live classroom projects are guided by real life industry briefs and representative mentorship from industry to support the contents of the program. Furthermore, the learners gain a thorough understanding of historical and contemporary professional practices through visiting galleries, shops, trade fairs, exhibitions, and high profile retail fairs.
Learning Outcome
Understand and recognize the principles and visual learnings relevant to design practices.
Understand the visual, tactile and decorative characteristics of jewellery materials and the factors and principles relevant to Jewellery Product Design.
Understand professional practice in Jewellery Design, able to respond to design requirements and to develop skills in planning and producing prototypes, able to create a complete professional portfolio of Design and development work, able to integrate Design, Technical and Technological as of production and Business strategies.
B.Voc Jewellery Design (3 Year)
Course Intent
The 3 years. Jewelry Design Course is structured to provide technical expertise in Jewelry Design, Gemology, Jewelry Manufacturing along with relevant design sensibilities to be able to step into the professional jewelry industry. The course enables awareness of the Socio-Cultural and contextual influences on jewelry, essential in understanding and sustenance of our Indian aesthetic signature. Business studies along with Jewelry Design skills empower the learner to work as a Jewelry Business professional in the industry.
Learning Outcome
Articulate understanding of the Indian jewelry industry and contemporary jewelry.
Develop a range of jewelry using various materials and manufacturing techniques.
Apply understanding of jewelry and various processes related to manufacturing and production.
Develop know how of marketing and promotion skills.
Establish industry connections through classroom projects, seminars and internship.
Be able to plan & set up a Jewelry Design studio.
PG PROGRAMMES
M. Voc Jewellery Design & Entrepreneurship
Course Intent
The PG Jewellery Design course will familiarize the learner with knowledge of all the processes involved in designing Jewellery to become an industry professional. Learners are exposed to all the skills required for continuous creation. They explore fundamentals of management and business strategies including Entrepreneurship, Innovation, Leadership, Jewellery Costing, Marketing and Merchandising. The course aims to encourage learners towards starting their own enterprise, apply knowledge and skills to create unique products and develop branding strategy around it. One of the important features of business incubation in year 2 will provide understanding of enterprise management and planning structure to work on a Business plan, Training & Networking support and prepare to also work as an intra-preneur in employment.
Learning Outcome
Understand the visual, tactile and decorative characteristics of Jewellery materials.
Understand the factors and principles relevant to Jewellery Product Design.
Understand professional practice in Jewellery Design.
Understand the process of Costing, Portfolio Development.
Understand the process of creating and planning a successful business.
Product Industry Overview & Scope
Product Design courses at ARCH broadly focuses on Crafts, Accessories, Furniture etc. In the Indian Product Industry there is a fine balance between the application of mechanization and hand based skills, the latter giving each produced artefact uniqueness. The industry now thrives in the export arena and Designers who are articulate and aware of world tastes and trends are in great demand to understand the buyer & his needs and be able to deliver appropriate Design Concepts & Solutions.
Craft & Accessories is a Product Industry which distinguishes India & Designers on World Interiors & Fashion map. It in turn generates employment for several thousands of workers. The products that they make have an endless variety of uses. The Product Designers role is not only designing, but developing a strategy for developing the economy with new ranges of utility handmade & machine made products suitable for contemporary lifestyles.
The course intends to develop core competence in the basic skills and understanding of the process and principles governing the design and manufacturing of craft-based products.
Further, the course is intended to promote the crafts of India as uniquely placed for innovative integration into contemporary design practice. This course also envisages inputs in relation to design collections and range development in craft products to support fashion and lifestyle trends. Formats for sustainability is important for the management of any process linked with design, and this understanding is shared in the form of theory and practice.
UG PROGRAMMES
B Des Craft & Accessory Design
Course Intent
Bachelor of Design in Craft & Accessory Design, is a Degree Course affiliated to the University of Rajasthan. The course has been designed with focus on building responsible Design Professionals through holistic learning of Design and Technical skills required in Craft & Accessory industry.
The curriculum will impart understanding and experience of Craft and Accessory environment, along with Design and Business context knowledge, skills and application.
Study of Craft & Accessory Design in this course empowers students to ideate and co-create products that will contribute to the evolution of a sustainable future of Craft & Accessory industry.
At the end of the professional course, a student will be able to respond to Design requirements and will also be able to understand aesthetic and functional requirements of a Product Design brief.
Learning Outcome
Understand and Evaluate influences on Design activities through analysis of information.
Understand Design & Principles of 3D compositions.
Understand Methods & Techniques of visualization & presentation.
Understand properties, techniques, process terminology and tools of materials.
Develop concepts through exploration of materials, techniques and processes.
Develop Designs and Products for terracotta, leather, wood, glass, lacquer, metal and fabric.
Plan a project using the Design Development Cycle.
BA Product Design
International Degree Program ((2+1 years)
Course Intent
The 2+1 years Product Design course is a unique offer to study a BA International Degree qualification in 3 years. The course is delivered in two parts, where the 2 years of BTEC HND in Product Design, a qualification awarded by Pearson, UK's largest globally recognized education group, will be undertaken at ARCH in India. The learner progresses to a top-up degree at a partner University in UK for the 3rd year, the Degree phase.
The curriculum of BTEC HND at level 4 & 5 consist of Foundation in Design units and Product Design specific units, each with a clear purpose and content aligned with the needs of the respective professional industry. The project based curriculum engages students in practical, interpersonal and thinking skills, providing a professional environment for learning.
Learning Outcome
Design and create Products for various types of user requirements.
Exhibit self-empowerment through understanding of design process in local, regional and global context and aspire for international career pathways.
Display Product Design skills, knowledge and methods to achieve high performance at par with global standards.
Identify, research, analyze, conclude, innovate and apply design solutions.
Ability to adapt and progress to transforming technologies and work methods for rapid prototyping.
Understand the context to consider professional ethics in relation to personal, professional and statutory responsibilities.
Accord value to sensitive and creative thinking in the creative enterprise.
PG PROGRAMMES
M. Voc Product Design
Course Intent
The two years PG degree in Design Communication is focused on delivering a combined discipline consisting of Communication Design and Information Development.
The curriculum consists of Foundation in Design units and Product Design specific units, each with a clear purpose and content aligned with the needs of the respective professional industry. The project based curriculum engages students in practical, interpersonal and thinking skills, providing a professional environment for learning.
Learning Outcome
Understand the context to consider professional ethics in relation to personal, professional and statutory responsibilities.
Identify, research, analyze, conclude, innovate and apply design solutions.
Design and create products, industrial or for life style as per user requirements.
Exhibit understanding of design process in local, regional and global context and aspire for global market demands.
Accord value to sensitive and creative thinking in the creative enterprise.
Ability to adapt and progress to transforming technologies and work methods for rapid prototyping.
Incubate yourself, Design a business plan to gain funding.
Communication Industry Overview & Scope
Demand for advertising and marketing services comes mostly from industries that sell consumer products, entertainment, financial services, technology, and telecommunications. Companies in this business create advertising campaigns, implement public relations campaigns and engage in media buying, among other advertising services such as development of corporate identity/branding, advertising, print production, and web design. Graphic designers create logos, posters, newsletters, brochures, signs, and other forms of visual communication. Correspondingly photographs, visual images whether an icon on a smartphone screen or an illustration are visual methods that have ability to communicate information, intention or ideas within the field of ‘communications’ and find a valued place in the communication industry.
Overall the visual communication- graphic and digital design industry in India, is slated to grow as high-quality graphic design services will become increasingly integral for companies seeking to develop brand awareness. On the other hand, the communication industry in an effort to service the needs of clients with clarity, at faster pace and more precisely, need interface experts who can provide briefs and specifications pertaining to the need of the brand or organization. A design communicator is the one in charge of giving visual form to information, ideas, and feelings and educate using graphic and non-graphic elements as: typography, photography, drawing, video/animation, audio, storytelling, interaction, space and writing skills. Design Communicators are increasingly collaborating with other fields to help meet human needs according to the different need persuade by the events.
Communications students may pursue careers as design professionals or creative function managers in the creative visual arena
UG Programme
BVA (Applied Arts / Graphic Design)
Course Intent
Bachelor in Visual Arts (B.V.A- Applied Art/Graphic Design) is a 4 years Degree course affiliated to University of Rajasthan. The course provides students foundation in Graphic Design skills, where they explore ideas, generate concepts and original solutions to design briefs. Workshops and studio sessions teach image-making using variety of media. Through a series of tutorials, students develop software understanding and continue to build their essential design skills. Visual skills such as Visual Design, Illustrations, Photography, Editorial Design, Branding and Advertising, 3D Design and ensure that students have a broad understanding of Design solution and aesthetics. There is emphasis on why and how we Design instead of what we Design.
Learning Outcome
Generate innovative Design ideas and apply appropriate techniques and design process.
Understand and apply color solutions for effective outcome.
Exhibit understanding of typography through articulation and appropriate application.
Exhibit communication and presentation skills.
Apply Design elements and principles to brief for innovative outcome.
Display understanding of marketing, brand development and promotion skills in application.
Establish industry connections through classroom projects, seminars and internship.
Explore historical and contemporary precedent in lighting for application in photography.
Illustrate lighting requirements, for a given context, in response to a brief.
BA Graphic Design
International Degree Program (2+1 years)
Course Intent
The BTEC HND course helps students to acquire the knowledge, skills and behaviors needed to succeed in the workplace, develop students as professionals and self-reflecting individuals who are able to meet the demands of employers in the creative industries sector and adapt to a constantly changing world. 2+1 years qualifications aims to widen access to higher education and enhance the career prospects of those who undertake them. The learner progresses to a top-up degree at a partner University in UK for the 3rd year which is the Degree phase.
Learning Outcome
Explore typographic technologies and processes in specific contexts.
Explore the creative industries professions, through research into historic and contemporary precedent.
Develop Art and Design solutions, through an iterative development process, in response to a given brief.
Evaluate the requirements for packaging in response to a brief.
Evaluate the effectiveness of storytelling in a visual narrative.
Present a range of promotional material, using branding guidelines, in support of a given brand.
Evaluate the business plan, for a creative venture, based on stakeholder feedback and reflection.
BA Digital Design
International Degree Program (2+1 years)
Course Intent
The 2+1 years Digital Design course is a unique offer to study a BA International Degree qualification in 3 yrs. The course is delivered over 2 parts, where the 2 years of BTEC HND in Digital Design, a qualification awarded by Pearson, UK's largest globally recognized education group, will be undertaken at ARCH in India. The learner progresses to a top-up Degree at a partner University in UK for the 3rd year which is the Degree phase.
International study abroad degree program in Digital Design offers learners an intensive program that integrate Visual Communication, concepts of Design and the interactive image. The course commences with the principals applied Design Process and moves on to interactive fields such as 3D Animation, visual effects, Motion Graphics and Virtual Reality. The multidisciplinary degree focuses on the balds such as 3D anlance of Design, Arts and Sciences, generation of ideas and new forms of creativity. This area of learning combines Digital Technologies with Creative Designs for a new world of entertainment.
Learning Outcome
Explore & Research into historic and contemporary precedent of creative industries professions.
Discuss Social, Historical & Cultural context of Art and Design movements, theories and practices.
Explore concepts, materials and processes through experimentation and testing.
Use industry standard software and hardware in response to a given context.
Investigate, Develop and Produce the use of Digital Design principles in the production of user experiences, through research and analysis.
Explore, Evaluate and Develop the development of print making technologies and practices through historic and contemporary precedent research.
Analyze, Develop and Evaluate a client brief to inform the development of a Digital Design and Content Strategy.
Present and evaluate a business plan for a creative venture.
BA Photography
International Degree Program (2+1 years)
Course Intent
The 2+1 years Photography course is a unique offer to study a BA International Degree qualification in 3 years. The course is delivered in over parts, where the 2 years of BTEC HND Level 5, a qualification awarded by Pearson, UK's largest globally recognized education group, will be undertaken at ARCH in India. The learner progresses to a top-up Degree at a partner University in UK for the 3rd year, the Degree phase.
The BA Photography program will prepare the learner for a career in the field of Visual Communication. They will learn Photography, Software Manipulation, Styling, Tools and Background necessary for advertising, magazine/editorial photography, commercial applications, others medias and markets. In a world which focuses on signs, visual expressions and fast communication, photography has a key participation in the business environment. With this course the learner will be ready to use Art concepts for Business aspects.
Learning Outcome
Discuss communication, in the creative industries, through historical and contemporary precedent research.
Apply research and planning techniques, to develop a photographic strategy, in response to a given brief.
Illustrate lighting requirements, for a given context, in response to a brief.
Explore the codes and conventions relevant to visual narratives.
Explore historical and contemporary precedents to support the development of photographic work.
Present a portfolio of styled images, in support of an Editorial, Marketing or Branding strategy.
Implement an Art Direction Strategy, through the creation of an Advertising Campaign, Marketing Campaign, Fashion Spread or Editorial.
Explore a creative opportunity, based on own skills and knowledge.
B.Voc Graphic Design (3 Year)
Course Intent
Graphic Design pursues a direct and in-depth connection between the Applied Arts tradition of Graphic Design and a critical and creative approach to Communication.
B.Voc curriculum is an amalgamation of research driven and hands on approaches. Therefore, these practices fabricate the creative skills in students at the end of every semester. As per the UGC guidelines, there are multiple exit points for a candidate admitted in this course.
Learning Outcome
Explore the creative industries professions, through research into historic and contemporary precedent.
Analyze a specific work of Art or Design related to own area of specialism.
Conceptualize the Ideas in order to generate visual solutions.
Develop Art and Design solutions, through an iterative development process, in response to a given brief.
Evaluate the requirements for packaging in response to a brief.
Evaluate the effectiveness of storytelling in a visual narrative.
Present a range of promotional material, using branding guidelines, in support of a given brand.
Evaluate the business plan, for a creative venture, based on stakeholder feedback and reflection.
B.Voc Journalism & Mass Communication
Course Intent
The Institute offers programmes in Mass Communication to the under-graduates by providing a strong foundation and comprehensive training to aspirants from any discipline to pursue careers in Media Industry. The programmes gives an opportunity to study the Media, ranging from media issues to forms of Communication. One can also learn Media Law and Ethics; Research and Journalistic Techniques; Media Marketing; Public Relations and Organizing Events and Exhibitions. Students are also encouraged to specialize in Print; Broadcast & Web Journalism; Radio Programming & Production; Television Production & Film making; and Advertising & Marketing Communication.
Learning Outcome
The history of Graphic Design.
What a layout is and how to create an effective one.
About lettering/fonts and their implications.
What a logo is and how to create one.
The basics of two Dimensional Design including the elements and principles of Art.
About Color Theory and its implications in Graphic Design.
How to use art criticism effectively.
About Graphic Design as a career.
PG PROGRAMMES
M.Voc Design Communication
Course Intent
The two years PG(Post Graduate) Degree in Design Communication is focused on delivering a combined discipline consisting of Communication Design and Information Development. The recent and rapid dynamics of Communication has led to need for intervention that is required on a gamut of media such as print, online and social media, which are constantly evolving, creating and posing challenges for new ways to Communicate with the users.
This program creates an overview and understanding of the fundamental concepts in Design Communication, provides ability to create new perspectives to different processes including the new technologies thus further increasing confidence of learners in industry practice. The Design Communicator will inform and educate using graphic and non-graphic elements as: Typography, Photography, Drawing, Video/Animation, Audio, Storytelling, and Interaction, Space, Writing Skills. Design Communicators increasingly collaborate with other fields to help meet human needs according to the briefs of the events.
Learning Outcome
Students will be able to understand the phases of the Design Development Cycle with reference to the Communication brief.
Students will be able to understand, apply and find appropriate solutions for different user's needs.
Students will be able to make an accurate research in order to provide different options and solutions, according to the problem brief.
Business Industry Overview & Scope
The BBA in Design from ARCH College of Design & Business educates students in the entrepreneurial and strategic aspects of Design and in Design aspects of Business. Project-based studio and seminar courses integrate Business, Design, and Liberal Arts Education, promoting interdisciplinary learning through wide-ranging research and collaborative work.
The three-year curriculum encompasses introductory and advanced courses in strategic thinking and management in Design and Business; Innovation and Sustainability Research; Quantitative Thinking, Data Analysis, and Financial Management; Critical Reasoning through reading and writing, Visual Communication, and Information Design; Scenario Planning; and Entrepreneurship and Leadership.
Course formats include lectures with discussion sections, seminars, and studios, offering a range of learning experiences emphasizing individual and group work, project-driven learning and special workshops, as well as field-based research. In Senior Seminar and Thesis classes, students research and analyze both Economic and Cultural aspects of Marketing and Management of Designed Objects, Environments and Experiences.
BBA (Design)
Course Intent
The 3 years Design Management & Entrepreneurship Course brings together a diverse group aspiring to initiate and lead change in emerging fields: Business Professionals wishing to address Business Challenges through Design, Design practitioners seeking to acquire expertise in Business and Leadership, and Entrepreneurs looking to develop Transformative Business Propositions for an evolving Global Economy.
Learning Outcome
Will gain in-depth practical knowledge of Design Thinking and its power to create positive change globally.
Appreciate and Analyze sustainable Business Models.
Apply understanding of Management skills for creative projects and teams.
Develop know how of Marketing and Promotion skills.
Establish Governance, regulations, and how both are transforming today's Global Economy.
Design Innovation and Leadership.
Pro Courses
Fashion Design
1. Fashion Design Womenswear (1 year)
Course Intent
The Fashion industry is a fast paced, constantly changing industry, where Fashion professionals are required in Design, Manufacturing, Business and Promotion throughout the year. Each of these functions require professionals from basic levels to high level of expertise for them to align seamlessly in the business. Thus the Fashion industry provides opportunity to many who have elementary knowledge and understanding to gain experience and develop further expertise. Fashion Design Womenswear course is an elementary course to introduce Design and technical aspects of Fashion. The course is delivered over a period of 1 year, with learning over 3 days-a-week. The learner is enabled to undertake Fashion & Textiles processes, Fashion Business co-ordination, interpret Visual Communication initially and later with experience will be able to start a Design studio or a boutique catering to indigenous customers.
2. Fashion Styling & Make-up (1 year)
Course Intent
The Fashion Industry is surrounded by publicity and marketing as one of the most important pillar of the companies. Developing a brand with strong visual promotion is essential for the achievement of the financial perspectives, increasing the desire of the clients. Fashion Styling & Make Up course is a professional course to introduce basic concept of image creation. During 6 months with daily learning of the directions to create photoshoots combining different perspectives of styling and make up, the learner will be able to develop ability to Communicate Fashion visually and conceptually supported by Fashion language.
3. CAD Fashion (6 months)
Course Intent
The Fashion industry is a fast paced, constantly changing industry, where Fashion professionals use digital technology to enable more and faster output in design variations and more professional presentations. This is applicable in many areas of Fashion development process as well as in preparation of Portfolio. With demand for sleek process presentations and to enable high standard communications the Fashion industry has great demand for knowledge and expertise in CAD.
Interior
1.Wooden Furniture Design (6 months)
Course Intent
The focus of PRO Courses is technical understanding of the product and production techniques. This course will offer training and professional guidance to learners through research and experimentation, in well equipped, modern workshops. The course involves detailed and thorough learning process of Designing to manufacturing a furniture piece. Furniture related vocabularies will help the learner carry out their learning independently in future.
Product Design
1.Jewellery Design (1 year)
Course Intent
The focus of PRO Courses is Production techniques. Current courses offer artistic training and professional guidance to learners through research and experimentation, in well equipped, modern workshops. Jewellery manufacturing techniques are taught to develop your own projects from the preparation of alloys to finishing. In addition, you will learn techniques of graphic representation of Jewellery through manual and computer drawing in order to enable the presentation of your creations with clarity.
Learners will be introduced to manual 2D and 3D Design Drawing, (Corel Draw & Photoshop) visual, tactile, decorative characteristics of Jewellery materials, manufacturing techniques, traditional Jewellery such as Kundan Meena. The PRO courses provide all the knowledge of industrial & contemporary requirement of Jewellery and prepares the student to create and develop projects according to different market standards.
2.Jewellery Design(Advance 3D Software " 3Design")
Course Intent
The Jewellery industry has seen tremendous growth and changes in demand by the consumers. As a result Jewellery professionals need to present fine finished Jewellery with accuracy, having realistic rendering to attribute closest to real look to the piece. As part of presentation a video that presents all views of Jewellery can be a positive promotion. Besides understanding of mass production with Gold Control and Cost saving is major expertise required in the industry.
3.Jewellery Design (Jewel Cad) (6 month)
Course Intent
The Jewellery industry is growing rapidly and constantly changing, where Jewellery professionals want finely finished Jewellery with accuracy. They need to cater to mass production with gold control in short time and also apply cost saving to the process and product. Thus the Jewellery industry provides opportunity to many who have expertise and knowledge in CAD
Graphic Design
1.Photography
Course Intent
This course intends to help students become well rounded in the fundamentals of digital photography. The course will cover four areas of understanding, practice and outcome: How a camera works, how composition works, how lighting works, how to use photo editing software.
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